It’s an Art Direction exercise with the goal to create some cozy and home-safe staying atmosphere content. My main idea and priority for this project has been to capture and transmit the values of the brand; routine personal care, comfort, quality, wellness and beauty. I structured the scheme in the following scenarios:
- Middle-Evening nap
- Coffee and reading time
- Bath-top
- Night bed infusion.
- Coffee and reading time
- Bath-top
- Night bed infusion.
Throughout this storytelling I wanted to showcase the versatility of some of the Rituals line products. Hence,
I selected different day-by-day possible acts that any of the clients of the brand could experience.
I selected different day-by-day possible acts that any of the clients of the brand could experience.
